Friday, September 10, 2010

Make Money - Selling Ad Space On Your Blog

Are you a blogger and you are having traffic of one hundred visitors to five hundred visitors to your site daily? Why not start earning more income by selling Ad Space on your Blog. There is so much fallowed space on your Blog that has not been used for months. Sell it and make money regularly; remember it's your blog and no body will question you for your actions. This is a fantastic way to monetize your blog. There are no agents to take some of your profits and you can maximize the return on investment of your advertising inventory.
This kind of business is been around for years and it's always a consistent earner. Lately text links have become more popular than the usual banner ad links, but it really doesn't matter what the format is, it's all about providing value to sponsors. In my experience I've found that there are usually a small handful of sponsors who remain regulars and buy ad inventory on a repeat basis. They see the value in this advertising medium and the regular source of income is so encouraging.
If an advertise page doesn't translate into sponsors, and this might be the case if your blog is small or new, you will need to be proactive and look for sponsors yourself. To locate sponsors find all the most prominent online retailers that compliment your niche topic and email them to see if they would be interested in sponsoring your site.
If you don't have one already, the first step for attracting sponsors is to set up an "Advertise" page.
Sell Your Own Ads
Self-advertising is a method that trumps all others in terms of reader friendliness. By selling your own ads, you'll get complete control and will be able to determine the method of ad serving that your readers respond to the best.
Individual Advertisers: Your advertisers should be ones that your readers will genuinely
be interested in. Solicit ads from major, respected players in your industry for the best results.
Actively Sell Individual Advertising: To attract advertisers, let it be known that you're looking for them. Put links on your site, contact potential advertisers directly and post on industry message boards.
Create a Media Kit: Make it easy for advertisers to buy from you. Create a kit that includes your rates, ad policies, demographics, traffic, testimonials and contact information.
Offer Free Ads: To get things started, seek out competitive companies in your niche and
give them free ads for a specific amount of time then they begin to pay you, advisably, on monthly basis. This will get other companies interested in advertising with you.
I recommend that you sign advertisers up to monthly subscriptions. This lets you set up an easy payment link for your advertisers to sign up to. There's no more chasing up payments with this method. Each month the money drops into your bank account or your credit card or Paypal or your Liberty Reserve.
Charge a premium price but limit the number of advertisers you take on so you can really deliver results. Obviously the more advertisers you have to deal with the more work there is, so instead charge a little bit higher than average and establish solid relationships with just a handful of sponsors and given then reasons to hunger to stay in business with you while you increase your traffic generation strategies as that is the only way you get increasing rate of visitors to your site that will make your sponsors smile and pay you monthly.
To your success

No comments:

Post a Comment